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The Hyundai Veloster ad that got killed!
The Hyundai Veloster is a remarkable car. It has one door on the left side, and 2 doors on the right. Hyundai asked us to create a television ad. Since the design doesn't have a clear feature, we decided to use safety as our main theme.This commercial was meant to air on Dutch television, but unfortunately not approved by the Hyundai board. (They rated it as 'too shocking for our brand') We were allowed to spread it online however...
http://www.youtube.com/watch?v=ImY0U8WChJ0
Advertising Agency: Fitzroy, Amsterdam, The Netherlands
Creative Director: Jur Baart
Art Directors: Wouter Vanhaeren, TjerkJan Oord
Copywriter: Merlijn van Vliet
Director: Tom Rijpert
Other credits:Jelani Isaacs, Nazli Parlayan, Guido Kooiman, Bucko Arends, Mick van Dantzig, Jorrit Kleijnen, Yorick Coster
Published: August 2011